Hey guys!
This past weekend Northwood's AAF chapter competed against other colleges throughout the midwest and won first place. AAF stands for the American Advertising Federation. Throughout the school year, our chapter worked to develop an advertising campaign for Century Council against binge drinking. This campaign had a real budget and had to appeal to the client. In the end, our hard work paid off and Northwood took first place. Northwood developed a campaign centering around the idea of "ARE YOU THE ONE?" The goal of this campaign was to lower the rate of binge drinking. I am very proud of the advertising program here at Northwood and am very glad to be part of it.
Hanna
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